Guerrilla Marketing
Market your business for LOW, OR NO DOLLARS! Guerrilla Marketing revolutionized small business marketing. Using low-cost tools, targeted information, and imagination Guerrilla Marketing helps you find conventional rewards (sales and profits) using unconventional methods (cheap stuff!!). Program presenter, Mike Collins, is a certified Guerrilla Marketing Coach. In the program, Guerrilla Marketing, you will learn: The one key to marketing that you MUST use; How to do cheap market research; Secrets to saving marketing dollars; How to use mini-media marketing; How to get into Maxi-Media (television, radio, newspaper, Internet) for free; and How to create Guerrilla Marketing tools that can easily be used in any marketplace. Guerrilla Marketing can help you save money, make money, and position your business to grow dramatically.
Course Code: SBC 3601 18P Dates/Days: April, 04, 2011 (M)
Course Times: 6:00pm - 9:00pm Location: Workforce Development Center 1033
Manage Your Choices, Manage Your Time!
With the advent of technology and the economic downturn over the past several years, we are all expected to do more with less help and in shorter time frames. How is a person to get it all done? In this presentation, you will learn how to:
• Spend more time doing tasks that propel towards your goals
• Handle Information Overload
• Minimize Interruptions
• Manage email, paper and phone messages
• Identify the biggest time wasters
Join us to learn how to take control of your day and get more done! Participants may bring their lunch.
Course Code: SBC 3601 77P Date: April 26, 2011 (T)
Course Times: 11:00am - 1:00pm Instructor: Hughey
Location: Benson Civic Center, 1204 N. Johnson Street, Benson, NC 27504
From Online Voyeur to Active Participant: Steps to Joining the Social Media Process
So you have heard about these social media tools like Facebook, MySpace, LinkedIn, Twitter, and more and you think you may want to take advantage of the marketing potential they supposedly hold, but you don’t necessarily want to jump in the deep end and you’re still concerned about the risks associated with getting involved in the social media process. This course will help to define a process for getting involved at your pace, beginning as an observer of how your target market and others use social media to becoming an active participant in your own right.
Course Code: SBC 3601 27P Dates/Days: April, 28, 2011 (Th)
Course Times: 6:00pm - 9:00pm Location: Workforce Development Center 1032
How to Rent Your Own Property Without Going Broke or Going to Jail!
Do you own property that you want to rent? Do you know how to stay out of trouble with the tenants and with law enforcement. Join this seminar to learn techniques for establishing rental agreements, collecting rent, avoiding evictions, protecting your property from vandalism and ultimately helping you make money. This seminar will be taught by local REALTOR and property manager, Rose Hammond, ABR,GRI, REALTOR. Rose has owned & operated Rose’s Realty, Inc. full time since 1995 and been a full time REALTOR since 1987 in Johnston County.
Course Code: SBC 3601 19P Dates/Days: April, 13, 2011 (W)
Course Times: 11:00am - 2:00pm Location: Workforce Development Center 1032
(You may bring your lunch.)
How to Write a Business Plan
A strong business plan is a critical part of business success. If you fail to plan, you plan to fail. This workshop covers the basics you need to put together a business plan that will assist you with start up and funding your business.
Course Code: SBC 3601 07P Dates/Days: April, 25, 2011 (M)
Course Times: 6:00pm - 9:00pm Location: Cleveland Center 08
Search Engine Optimization: A Walkthrough
In this course you will be taken through the process of optimizing a small business webpage for search engines. You will learn how to: determine quality keywords and phrases for your search engine optimization goals; create and edit meta tags within your website to best represent your web page to search engines; modify site content to reflect the image you are trying to present to the search engines; take advantage of accessibility features that double as search engine optimization methods; and to track your progress on your road to successful search engine positioning.
Course Code: SBC 3601 26P Dates/Days: April, 14, 2011 (Th)
Course Times: 6:00pm - 9:00pm Location: Workforce Development Center 1032
Tax Implications for Starting Your Small Business
Get your business off on the right foot by complying with North Carolina tax laws from the beginning. Learn about topics ranging from the proper registration of your business to how to handle complicated withholding challenges to how to pay the right amount of property taxes. This seminar will give you all the information you need on your state tax obligations, freeing up your time to focus on growing the business.
Course Code: SBC 3601 20P Dates/Days: April, 11, 2011 (M)
Course Times: 6:00pm - 8:00pm Location: Workforce Development Center 1032
Instructor: NC Department of Revenue
Hospitality Heroes (FREE! ONLINE!)
Hospitality Heroes is an online training program for employees and potential employees of the tourism industry. The Johnston County Visitors Bureau designed the course in conjunction with Johnston Community College’s Small Business Center. Hospitality Heroes will unify Johnston County’s tourism industry by teaching front line employees about tourism, their local destination and customer service. The online course takes participants through three modules:
What is Tourism, the first module, explains tourism on a national, state and local level.
My Local Destination, the second module, explains Johnston County as a destination.
License to Serve, the third module, explains how to deal with customers and tips for quality customer service.
This class is available online to participants for one month and a new course begins each month. Please submit the registration form by the 25th of the month for enrollment in the following month’s class. Complete, sign, and mail the form to Rosa Andrews, JC Workforce Development Center, 135 Bestwood Drive, Clayton, NC 27520 or fax it to 919-359-1176. The registration form may be found at http://www.johnstoncc.edu/hospitalityheroes.aspx.
To register for these seminars, contact Rosa Andrews at 919-209-2015 or rsandrews@johnstoncc.edu or register through the SBC website at http://www.johnstoncc.edu/sbcregistration.aspx
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